If you have your own website, it’s important to track the demographics, behavior, and acquisition of your audience. If you know the analytics of your audience, then you can start to understand what types of content they want to read which will help turn them into returning visitors. In this article, we’ll tell you how to track website traffic for free using the tools we use on our own websites and blogs.
The Two Best Tools To Track Website Traffic For Free
Two of the best tools to use when tracking website traffic for free are Google Analytics and QuantCast. Each program tracks your website traffic and compiles data on their behaviors and interests. We recommend these programs because we use them every day to keep and eye on our website traffic.
Google Analytics
Google Analytics is the largest and most widely used traffic analytics tool. Google Analytics tracks the number of real-time users on your site, how many people visit your site on at any given time, how visitors got your website, and much more.
A look at real time statistics in Google Analytics.
Google Analytics is great for tracking site growth, which pages on your website get the most traffic, and conversions by specific page. If you know how to analyze the data in Google Analytics, you can optimize your content and increase user experience so people on the internet will enjoy coming to your website.
QuantCast
QuantCast is another great tool for tracking website traffic for free. QuantCast excels at tracking the demographics and consumer interests of the visitors on your website. This free service is used by many major companies including BuzzFeed, Toyota, and Yelp.
Demographic data captured in QuantCast
QuantCast is a bit more complicated to set up, especially if you are a beginner. Fortunately, there is a relatively new QuantCast plugin for WordPress that makes the installation process a bit easier, as long as the plugin is compatible with your theme.
How Do I Use My Analytics To Improve My Website?
Now you know exactly what tools to use to track website traffic for free, but just knowing they exist probably isn’t enough. In our BlogWinners course, we’ll show you exactly how to set up these website traffic tracking tools and how to use them to make your website more successful in profitable.
We hope you enjoyed this article and encourage you to share it on social media, or leave a comment down below letting us know what tools you use to track website traffic.
Thanks for reading,
The BlogWinners Team
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